The Coverage Challenge

MVNOs traditionally struggle with coverage gaps because they lease network infrastructure from major carriers (MNOs). In areas where the host MNO has weak coverage, the MVNO inherits those same limitations.

Wi-Fi Calling as a Solution

Wi-Fi calling allows customers to make calls and send texts over any Wi-Fi network. This technology enables MVNOs to provide coverage in areas where cellular signals are weak, without investing in new infrastructure.

Implementation Requirements

To offer Wi-Fi calling, MVNOs need support from their host MNO and compatible devices. Most modern smartphones now support this feature, making it accessible to the majority of customers.

Competitive Advantages

MVNOs offering Wi-Fi calling can attract customers in rural areas, buildings with poor reception, and international travelers. This expands the addressable market and increases customer retention.

Cost Considerations

Wi-Fi calling requires minimal additional infrastructure investment from MVNOs. The technology is supported by existing MNO networks, making it a cost-effective way to improve coverage perception.